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How to Build Your Website Around Your Personal or Company Brand?

Melissa Webb • Jan 05, 2023

Websites and online pages are beneficial tools for companies to advertise, showcase, and grow their brand amongst customers. While people may know how to create a website with the content they require, it usually lacks branding, which is detrimental to a company.


Keep reading to learn how to incorporate your brand into a website, and visit
DPA Branding if you are looking for a website design company in Forth Worth!

Brand

How Do We Create a Branded Website?


A website plays a big role in attracting customers and influencing their opinions about your company. To build a customer base, you must ensure that your website accurately reflects your company brand, both in essence and in content. A well-branded website should be able to help in achieving the following:

  • Attract the intended target audience
  • Showcase your company message and philosophy
  • Retain clients and grow your customer base
  • Be different and unique from the other companies


At DPA Branding, we offer website-building services that solely focus on building the website around the client’s brand to help them grow and capture customers. Here are some of the ways we create a branded website:


Showcasing a Company Description


A company’s About Us Page is extremely important for showcasing its brand philosophy to potential customers and is a pivotal part of building customer trust. 


A description of the company, including pages like ‘
About Us’, ‘Our Mission and Vision’, and ‘Our Team’, are parts of the website that is accessible and prominent to the customers.


A ‘
Contact Us’ page can also greatly help your brand, as it insinuates that your company is approachable and wants to help all its customers.


Create an Engaging Website Interface


A potential customer’s experience with your company is influenced by their website interactions, which is why it is important to make a good impression and make your brand memorable. 


If the website has a bland theme and font or is difficult to use, the customer may associate your brand with being boring or ‘difficult’. Thus, we incorporate elements like the colors of the company’s logo, custom brand fonts, logos, and interactive features like buttons into the website. It helps improve customers’ experience and brand outlook.


Create Content for SEO


Search engine optimization can play a big part in building your company brand and attracting customers. SEO includes adding keywords related to industries, locations, and more, as well as having positive reviews and a mobile-friendly site. 


This way, when customers search using certain keywords, and your website shows up, they associate your brand with that word and may prefer your company over others when they want something related to that keyword. 


Why Choose Us?


At
DPA Branding, we pride ourselves on our dedicated team of experienced designers who take the time to know and understand your company and your needs to create the best website centered around your brand. 


The only goal we have in mind is to design the best website to aid you in your business’s customer outreach and help grow your brand. We guarantee top-tier services in search engine optimization, email marketing, and social media marketing. 


If you are looking for a
website design company in Forth Worth, look no further than DPA Branding, and connect with us to start your web design journey!

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