How to Rebrand: 4 Must-Follow Steps

From childhood, we all have made resolutions in various ways, such as hitting the gym to maintain fitness, learning a new skill for personal development, being more kind and caring and spending time with family, and giving up bad habits such as smoking and drinking. These resolutions, whatever they may be, are always aimed at perfecting our present selves, developing our future careers, and living better lives. Rebranding is a similar method in marketing strategy used to advertise and market.

The reason to rebrand

Your brand is your business's core identity; everything you stand for, everything your company stands for, is determined by your brand. 

Major reasons for a company to opt for rebranding are recovering from a debacle or revitalizing the company to reposition the firm in the marketplace.

Common reasons for rebranding are shifting to new locations, adapting new philosophies, attempting to seek attention, or learning the fact that the core audiences have changed or are rapidly changing, and we need to resonate with them.

Mentioned below are the steps to be followed for rebranding:

Switching to a better logo

Logos used for brands are a point of identification, a symbol of recognition that differentiates your company ideals from the rest of your competitors. Logos should be designed in such a way that they attract and appeal to your target audience so that they connect instantly with your company. It can shape your company’s future and foster brand loyalty. 

For example, when you are out shopping for workout gear and suddenly spot track pants with the Nike logo, you instantly nod your heads reflexively and are ready to buy. Why is it so? It is because, with Nike apparel, you realize that you are in safe hands. So, logo designing should be sleeky, more fashionable, and improvised in such a way that it stays in people’s minds for a long period and reflect the professionalism of your brand. A good branding agency in Houston can guide you to figure out a fascinating logo design.

Positioning your brand the right way

To shift your brand to the right position, you need to be well aware of the reason why you have opted for rebranding.

It may be various reasons such as:

• You have a legal reason compelling for change
• When there is a need to simplify and focus your message
• Your firm has been spun off from an already existing brand

Once you are aware of the reason you chose to rebrand, you can easily uncover the essence of your brand strategy. Your brand positioning shows whether you are an optimistic and innovative leader or a low-cost provider. You need to find one reputed branding agency in Dallas or the place where you stay to assist you in brand positioning.

Creating a buzz in the marketplace

They say that rumors usually spread like wildfire. Therefore, you have to instill trust and not uncertainty. You have to furnish your marketing ideals by running successful ad campaigns and laying out better catchphrases. You should communicate your message clearly and precisely to the target audience in an attempt to bring out a new demographic or captivate a wider set of audiences.

Few suggestions for slogans and catchphrases are:

• Make a claim
• Get metaphorical
• Use poetic language
• Provide instructions
• Leverage labels
• Compliment customers

Choosing a reputed branding agency in San Antonio or in your city can assist you in the proper decision-making of slogans and catchphrases recommended for rebranding.

Strengthening by redefining website

Customer feedback is one of the key elements to be considered while rebranding. It can help you analyze your business performance to assess the rebranding impact. You need to conduct focus groups or online surveys and check out if the new branding has clearly conveyed your message to the core audience and how you can build it additionally. You can further clarify your brand identity by displaying proper mission goals and objectives on your redefined website. In fact, your website should empower the public with all sorts of comprehensive content intuitively and flexibly.

You can work with a branding agency in Fort Worth to build a sound strategy or find an experienced partner to collaborate with. 

Rebranding and repositioning

You can clearly pinpoint the significance of your rebrand and why it distinguishes you from the rest of the competitors. After apt introspection and market research, you can definitely upgrade your marketing game. A genuine branding agency in Austin can help you thrive by fostering core audience engagement and happiness.

If you are looking for a good branding agency to guide you in effective and successful rebranding in order to build more online presence and gain more customers, then get in touch with DPA branding.